FLUX Kontext is Black Forest Labs' image editing model, built to make targeted changes to specific areas of an image without regenerating the whole thing. Make precise edits to backgrounds, text, objects, and details while maintaining coherence and consistency across multiple refinement passes.

Why creators choose FLUX Kontext

Fast, precise local editing

FLUX Kontext edits only the part you specify. Change a background without touching the foreground. Rewrite text on a sign. Add an object or remove it from a corner. Adjust lighting on a specific area. The model preserves everything else, making edits surgical rather than destructive. You keep what works and change only what needs change.

Edit text in images with style preservation

FLUX Kontext specializes in text editing within images. Labels, signs, posters, logos, and any visible text can be changed. The model matches the original style, font, perspective, and layout, so rewrites look natural rather than pasted in. That's critical for merchandising, signage, and packaging work where text changes need to look professional.

Iterative editing without degradation

Make an edit, review it, then make another. FLUX Kontext maintains character consistency and style across multiple turns, so you can refine iteratively without the image degrading over edits. Each edit builds on the previous one. Edit a background in one pass, the foreground in the next, and the image stays coherent.

Preserve character and visual style

Characters, identities, objects, and visual style stay consistent across edits. That makes FLUX Kontext ideal for batch work where you need multiple variations of the same base image. Edit the background for one version, the foreground for another, all from the same source, and every version maintains consistency.

How to use FLUX Kontext in Craze

You upload an image and describe the edit, and Craze modifies it in place.

1. Start a project and upload the image you want to edit.
2. Ask for FLUX Kontext and describe the edit precisely. Examples: "change the background to a sunset," "rewrite the label to say 'Premium'," "make the jacket red," "remove the shadow on the left side."
3. If you want to target a specific area, you can use a mask or color box to highlight the region for the edit, and Craze applies the change to that area.
4. Review the edited image. If you want another edit to the same image, describe it and Craze applies the next change.

FLUX Kontext pricing

FLUX Kontext is charged per edit at $0.043 per image. Each edit counts as one operation, whether you're changing a small detail or a large area. Multiple edits to the same image stack in price but allow full iterative refinement. The cost calculator on this page estimates your cost per edit.

every Craze plan, including Free give you monthly credits that cover FLUX Kontext edits. It is available on every Craze plan, including Free.

Who FLUX Kontext is for

E-commerce and product visual variation

Quickly generate variations of product photos by editing backgrounds, adding lifestyle elements, swapping props, or adjusting colors. One base image becomes multiple variations without reshooting. Edit a white background to cream, then to gray, all from the same base shot.

Advertising and marketing campaigns

Edit layouts, change text on promotional materials, swap hero elements for different versions, and test variations. FLUX Kontext makes rapid iteration on ad visuals fast and affordable. Change messaging on a billboard concept. Update a poster for different markets. Modify lifestyle context for different regions.

Content editing and post-production refinement

Fix a shot in post-production. Change a background that didn't work. Add or remove an element that's distracting. Remove unwanted details. Adjust lighting or shadows. FLUX Kontext lets you refine images without regenerating from scratch, saving time and maintaining composition.

Packaging and label design iteration

Update packaging labels for different variants or markets. Change text, colors, or design elements while maintaining brand identity and layout. Iterate on design direction without shooting new photography or regenerating entirely.

FLUX Kontext vs FLUX.2 Pro

FLUX Kontext is made for editing existing images. FLUX.2 Pro is made for generating new images from scratch or using references. On Craze, use FLUX.2 Pro when you're creating something new from text or references. Use FLUX Kontext when you have an image you want to modify in specific ways. Both are fast, but they serve fundamentally different workflows. Generation starts from scratch. Editing preserves and refines existing work. For higher resolution editing, see FLUX.1.1 Ultra.